You surely need dumpster rental marketing if you own a dumpster rental business. Marketing takes your business a long way. Keeping in mind the size and utility, there are a lot of opportunities. These opportunities can help you build a marketing strategy for your business. Accordingly, let’s look at five ways through which you can make dumpster rental marketing a success. Above all, you can earn more revenue with more bookings.
1. Your Dumpsters are the Best Dumpster Rental Marketing Tool
Most businesses use giant steel billboards for marketing themselves. In your case, you already have giant steel billboards in the form of dumpsters. The dumpsters are like big steel billboards to communicate your marketing message. Basically, you can imagine it as your free ad space. So before you start painting, consider the context, the goals, and the information you need to communicate.
Make it Clear, Durable Against Wear-and-Tear and Easy to Read
Your advertisement should be clear and easy to read. However, you must keep the context in mind. The context here means that the dumpster is usually visible in a driveway or on a job site. Thus it will be generally placed at eye level. While you are deciding the paint on your dumpsters, also check if it is visible from a distance. Finally, you have to determine if you want the car traffic to absorb your message.
By all means, try to use the whole canvas to speak out. Just remember that whatever design choice you make has to be presented in your entire inventory of bins. You will have to cover the cost of painting all the dumpsters.
Have a Goal
While you are deciding the advertisement, you must already have a goal. In my opinion, you should have a goal to rent more dumpsters. You have to make it clear to people how you do that through messaging. Besides your contact and booking info has to be included. You must put the name of your company along with branding or logos.
2. Be Memorable
Being memorable is not as easy as it sounds. If you are already in the dumpster rental business, you already know the importance of having a name. Most companies build their entire brand around their contact info. You also already know that there are other players in the market. Among them, some are big, and some are small. In this case, it is also a battle of understanding and wits. So you need to be intelligent when you are trying to get a share of the market in your own area. If you already have a good name, clear contact info, and a goal of increasing bookings, you have to take a step further.
You have to think about other possible ways to make your company memorable. I can give you some ideas. But first, you must undoubtedly hire mural painters who can paint your bins uniquely. You can also paint the bins with homages or messages for the neighborhoods they are going to. Remember to use all the free space at your convenience.
3. What The Colour Of Your Dumpsters Say About Your Company.
You must know that colors have a lot to say. They can communicate certain things to people, even subconsciously. For example, if your inventor contains both dumpsters and bins, you have a choice. You can either match the bins with your trucks or make them have a different look altogether. You have to check if you have competitors in your area or just the civic garbage haulers. Choose a unique color that makes you stand out and also portrays your message well.
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4. Stay At The Top of the Market With Leads and Customers
You require some visibility now that you have already created highly visible and attractive steel billboards. You surely will turn heads in the streets, but you don’t need to stop there. You have already worked hard enough for a visual, memorable brand, so now you need to capitalize.
Most businesses struggle to find ideas on what to share on social media or company newsletters. You will not have a problem when you own a dumpster rental company with a top-notch profile and memorable dumpsters. It’s easy. Just click pictures every time you drop off a dumpster. You can get a little creative. If you are renting to a group of workers, then take a picture of your big truck along with them and share it. Finally, add a small caption about how you’re happy in keeping the neighborhood clean.
When you do visual storytelling, you have good content for your monthly or quarterly newsletter. Always remember that you’re more than just a dumpster. You are a brand, so you need to count your messages by selecting the best images captions. This is when you start thinking as a pro-level marketer.
5. Make Dumpster Rental Booking Hassle-Free
Now, your dumpster rental business is looking great. They communicate your message leave no questions about how to book. Therefore the only thing left is making the booking process more straightforward.
You need not face complications regarding dumpster rentals or your pricing model. Instead, just place a bin at a specific place and pick it up later. You might also have options for different sizes, area boundaries, and a limited number of bins. All these pieces of information can be made clear on your online booking website. This will allow the customer to make booking themselves. If you have dumpster rental software, the bookings are easier. The bins are dispatched at the right time. Besides, you can keep a record of the whole thing.
Conclusion
Just having a dumpster rental business is not the end. You have to work behind advertising your business to make it grow in the saturated market. Proper marketing techniques can make your business stand out. It is a win-win situation for you.
In this article, I have given our best tips to help you market your dumpster rental and turn dumpster rental leads into bookings. I hope these tips come in handy for your business.