There is a simple trick to increasing the success of your dumpster company’s online marketing. PPC advertising can help take your dumpster rental service’s SEO campaign to the next level. SEO and PPC are two distinct strategies for promoting your dumpster rental service online. They work in very different ways as well. While SEO and PPC are distinct in many ways, it’s helpful to think of them as two sides of the same coin: search. SEO and PPC efforts complement each other in a variety of ways. First, it results in a more successful search strategy. Continue reading to learn how PPC can dramatically improve your SEO results.
What is the connection between PPC and SEO?
As a dumpster rental owner, you want to ensure that every aspect of your digital marketing campaign works in your favor. For example, you may want to know if paid advertising will help your site’s ranking before spending time and money.
Will searchers find your business, or will they go somewhere else? Is it better to focus on PPC optimization, SEO, or both? The truth is that while PPC has no direct impact on SEO, it does have an indirect impact.
The use of a combination of PPC and SEO initiatives has many unintended consequences. First, it’s best to use these two methods in tandem to get the most out of your marketing strategy.
The Keyword Data from Paid Search Can Be Used by SEO
Schedule a FREE website audit NOW.
Our PPC firm is almost sure to have a comprehensive list of well-researched keyword data. Our SEO team can use the keyword data when making website optimization decisions. Similarly, optimizing website content with PPC data can lower cost-per-click. This is because on-page content’s relevance to the ad may impact Quality Score. It is a Google criterion for determining an ad’s rank.
Make sure your PPC agency shares its keywords with your SEO team to take advantage of great opportunities.
PPC raises brand awareness of your dumpster rental
PPC advertisements direct traffic to your website. When someone clicks on the PPC ad, they are taken to your landing page. They can learn more about your company there. People may click on your ad, become distracted, and then leave.
This may appear discouraging, but PPC ads will help people become aware of your brand.
They will remember your dumpster rental company if they search for dumpster rentals. They will click on your organic search listings over competitors’ listings. Leads are more likely to engage with and click on your organic content. Since they are becoming more familiar with your company, this results in an increase in site traffic and, as a result, conversions for your company.
As a result, PPC ads raise brand awareness, leading to future organic search traffic.
Increased Website Traffic and Click-Through Rates
Your dumpster rental website will stand out from the crowd. It will avoid becoming lost in a sea of seemingly endless links if you use a combination of PPC and SEO. If you have more visibility in search results pages, you will likely get people clicking through to your website. As a result of the surged traffic, a more significant number of customers will see your services on your website. In addition, it will increase your chances of gaining business.
Pay-per-click ads give you the most real estate in search results.
Search engine results are sorted depending on the position of your PPC ads. When people conduct searches, they see PPC ads first.
When used with SEO, PPC ads allow your company to take up more space in search engine results pages (SERPs). If someone skips the ads and goes straight to the organic search results, they’ll find your company’s listing. Double exposure is created as a result of this. Both your paid and organic listings are seen by the same person.
This increases the likelihood of people clicking on one of your listings and visiting your company’s website to learn more. Your audience will be “biased” towards your business due to the double exposure. Because your business often appears in the search results, people assume that you must provide excellent service.
PPC and SEO are highly beneficial because they drive more traffic to your site. In addition, it encourages people to interact with your company.
Google’s algorithms are updated on a near-daily basis. As a result of these algorithm changes, organic rankings can change dramatically in a short period. Organic rankings for SEO-optimized keywords are based on extensive research. For example, in one week, a site could be ranked at the top for several competitive keywords and then not be found anywhere on the first page in the next due to an update. In this case, PPC and SEO will work together to keep your page’s ranking while SEO works to prevent further loss of rank.
Even if you’re a decade behind your competitors’ PPC marketing, you can get up and running quickly with a bit of optimization.
Starting SEO efforts is quite the opposite. That can take a long time and a lot of effort to achieve the same level of positioning and traffic that Google Ads can provide within minutes of launch.
Compared to other channels such as email and organic social media, you have more advantages. For example, you can reach people who aren’t already familiar with your dumpster rental company.
You aren’t restricted to your current customer or follower lists. PPC allows you to quickly cast a wide net searching for new leads and customers.
For many dumpster rental companies looking for quick, quality traffic and conversions, PPC advertising has proven to be a reliable and profitable channel.
Given all the advantages of PPC, there’s little risk in trying it out. So you can see where it can help you move the needle and gather valuable data to help you with your other marketing and optimization efforts.